CATTYWAMPUS

Cattywampus-MEDIA-2.jpg

Not lined up or arranged correctly – like the items on a coffee table after a two year old has played with them. To represent this disrupted alignment graphically, I needed to first establish something in a proper order. Being a graphic designer, the alphabet came to mind – every letter needing to be in its proper place. I chose a circular format to keep the alphabet from feeling too static. While relying on its indisputable order, I selected the letters in CATTYWAMPUS to be the objects in disorder, exploding them out of the alphabet, adding animation through changes in size, orientation, case, and distance. Halfway through the build, I realized I needed a catalyst pushing into the ordered alphabet. I came across the epitome of a creative child’s disruptive imagination - Calvin’s tiger Hobbs, as my instrument of cattywampus.